IL SALVIATINO

Five star luxury hotel, Florence, Italy

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Brand Identity, Stationery, Promotional Prospectus, Art Direction

We worked with the company to create the Il Salviatino brand. We were involved with the project from initial conception to the final opening of the five star hotel.

The primary objective of the brief was to create a lasting, elegant identity portraying an exclusive luxury brand.

Inspiration for the final logotype was drawn from visiting the Renaissance hotel during the restoration project, and resulted in a timeless and understated brand identity which was taken onto all products and packaging used within the hotel. A classical Italian Rennaisance typeface was chosen, in combination with a graceful symbol.

In addition, we created a sumptuous promotional prospectus which was to be sent to the hotel's high-end target audience worldwide. The project budget allowed for the use of luxury handmade paper, silver foil and embosssing.